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Purpose-built for ambitious & beloved brands.

Table setting at our London launch at Searcys in the Gherkin

New Horizons: Domaine Expands to the United Kingdom

On March 13, 2025, we celebrated the launch of our dedicated UK presence with our event: "New Horizons." Set against the stunning skyline from the 39th and 40th floors of Searcys at the Gherkin in London, the evening brought together leading brands, partners, and commerce innovators to mark this significant milestone.

Domaine team photo at the venue, before event start

After years of working with UK-based brands with a small team in Europe, Domaine is excited to be expanding further into the region with a stronger physical presence.

The event started early in the evening, with attendees arriving and enjoying welcome cocktails. The venue, located at the very top of the iconic Gherkin, offered panoramic views of London's rainy skyline. Domaine Co-Founders Marko Bon and Mac King took the stage for a brief toast, sharing insights into our global expansion plans and our commitment to supporting UK-based brands. They were joined by Matthias Kleven, Head of Northern Europe Partnerships at Shopify, who spoke of Shopify’s support of Domaine’s expansion.

Guests were then treated to a reception featuring an open bar, a selection of canapés and bowl foods, and entertainment from a live DJ. We also had limited edition Domaine swag and embroiderers on site, for a special touch. The atmosphere was vibrant, fostering meaningful conversations and new connections among commerce leaders, all united by a shared vision for the future of commerce.

The event was generously sponsored by key partners in the ecommerce ecosystem, including Shopify, Klaviyo, Recharge, Loop, Nosto, Gorgias, Swap, and Signifyd. Their support underscored the collaborative spirit of the evening and highlighted the strong partnerships that Domaine has cultivated within the industry.

As the official program concluded, attendees were invited to continue the celebrations at an optional afterparty at Power Club & Lounge London’s Basement Bar. Our DJ transitioned to a livelier set and guests wound down in a more casual atmosphere.

Domaine's expansion into the UK signifies a deepened commitment to the market, aiming to strengthen support for UK-based brands and enhance the Shopify and commerce community in London. "New Horizons" not only celebrated our launch but also set the stage for future collaborations and innovations in the ecommerce landscape.

Authors

Headshot of Tiffany Le
Marketing
Tiffany Le

Brand Marketing Manager

Tiffany, Brand Marketing Manager at Domaine, began her career in fashion, transitioning from brand marketing at SSENSE and Psycho Bunny to the agency world. She thrives on creative collaboration and exploration. Tiffany lives in Montreal, where she’s part of an art collective, and enjoys painting, sewing, and snowboarding.

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