Introducing coffee subscriptions
Using the Recharge platform, the Half Helix team developed a subscription model for craft coffee beans to be delivered at a frequency of the customers’ choice. They have the option to choose from three roast levels, with Fellow selecting the curated coffee beans that accompany each option. To add a gifting option, the team worked closely with the Govalo platform, deep diving into anomalous edge cases such as ensuring the gift recipient would not be responsible for shipping fees and could prolong their subscription even after the gifted period had elapsed. Canal was integrated to ensure Fellow could easily carry products from third-party roasters, lowering the risk by not carrying inventory while researching what their customers wanted. The efficiency of these collaborative efforts allowed the subscription program to be rolled out in less than half the time normally required.